Online marketing has become something that large corporations are beating local businesses at with confidence and is certainly one of the leading causes in the decline of local business. A well-crafted campaign in online marketing for local businesses can cause business to boom and let local businesses erode the hold of the social media advantage that corporations have. Social Media isn’t the only thing that online marketing entails though and a business handing online marketing well will find itself with an effective website optimized for search engines; This makes it easy to find a business’s website and creates more customers at a minimal cost.
Currently, only 53% of small and local businesses actively use social media to advertise and expand business practices. Many of these businesses attribute this to the fact that managing a social media site takes a lot of time, money and training to reach a point where it pays off. However, this is where an online marketing platform comes into play, as a company designed to handle social media can easily solve this problem. First, an online platform for social media advertising typically entails dedicated account managers and customer support, which can let small businesses rival large companies in terms of technical support and advertising capabilities.
A dedicated account manager can handle many things that small businesses, especially older ones, really struggle with. First, the account manager can optimize each of the business’s social media pages for huge search engines like Google and Bing, which brings in more customers without even beginning to pay for advertising costs. The manager can also create posts that are engaging to the audience of the pages, enticing existing customers to visit more often and creating new ones with a friendly and inviting persona. Existing promotions and new ones can also now be posted on social media sites with tools provided by the company. The creation of all ads for social media juggernauts like Facebook and Instagram care also be created by this manager; These ads can target specific demographics to generate a reliable customer base or they can offer general ads that meet the needs of multiple demographics, giving businesses multiple advertising strategies. Lastly, many online marketing platforms offer dedicated customer support as well, something that few small businesses can afford to manage and handle on their own.
The manager for these platforms can also handle things like search engine optimization and web design. A well-designed website can allow customers to navigate a website with ease while also being stunned by its visuals. The added benefit of search engine optimization allows the creation of custom blog posts, link building and business profiles. As mentioned before, this will drive more customers to the website with researched keywords relating to your business while also helping them learn more about your business and those working for it. This doesn’t just help customers though, it can also help businesses find employees with ease as prospective job seekers research your business and what it stands for.